The 2017 National Conference of the Italian Design Society will be held in Genoa, at the Polytechnic School, DAD on May 18 and 19, 2017. The chosen theme on which the Scientific Society will engage is “Custom Design.”
Program (download it here)
> Participate with a “tailored” contribution
> How to get there and hotel list
Thursday, May 18, 2016
10:00 – Opening of the proceedings
Report by SID President – Medardo Chiapponi
Research mapping report (DRM)
Internationalization commission report
Discussion on:
Miur working group on design relations between University and AFAM; relations with other disciplinary sectors and ASN management; VQR; prospects for our graduates (possibility of teaching in high schools, non-registered profession, industrial experts, etc.)
Report on the acquisition of the DIID magazine by SID
13:30 – Light lunch
14:30 – Opening of the proceedings
Table 1 – Production and processes
Matteo Pra Mio UNIBZ
Luca Casarotto IUAV
Viktor Malakuczi UNIROMA
Giulio Ceppi POLIMI
Davide Telleschi/Paolo Nazzaro UNIGE
Davide Turrini UNIFE
Annalisa Di Roma POLIBA
Discussant – Patrizia Ranzo
Table 2 – Culture and languages
Livia Tenuta POLIMI
Roberto Liberti/Maria Antonietta Bordone UNICAMPANIA
Benedetto Inzerillo UNIPA
Mariana Ciancia POLIMI
Veronica Dal Buono UNIFE
Mariagiovanna di Iorio UNIBZ
Maurizio Rossi POLIMI
Discussant – Raffaella Fagnoni
Intermission for questions and discussion
Table 3 – Territory
Roberto De Paolis POLIMI
Beatrice Lerma POLITO
Marco Marseglia UNIFI
Valentina Nebolini UNIROMA
Cinzia Ferrara UNIPA
Chiara Olivastri/Silvia Pericu/Nicoletta Raffo UNIGE
Claudio Gambardella UNICAMPANIA
Discussant – Marina Parente
Table 4 – Person and services
Pietro Costa IUAV
Margherita Pillan POLIMI
Silvia Imbesi UNIFE
Alessia Brischetto UNIFI
Jessica Lavata UNICH
Claudia Porfirione/Laura Arrighi/Ami Licaj UNIGE
Discussant – Niccolò Casiddu
Intermission for questions and discussion
19:15 – Closing of the proceedings and dinner at the Società Canottieri Genovesi Elpis
Friday, May 19, 2017
9:30 – Opening of the proceedings
Table 5 – Innovation and communication
Dina Riccò POLIMI
Luca Giuliano POLITO
Davide Paciotti UNICAM
Daniela Piscitelli UNICAMPANIA
Carlo Vinti UNICAM
Gabriele Goretti UNIFI
Discussant – Vincenzo Cristallo
Table 6 – Sustainability and systems
Silvia Barbero POLITO
Jacopo Mascitti UNICAM
Alessio D’Onofrio UNICH
Carla Langella/Rosanna Veneziano UNICAMPANIA
Anna Catania UNIPA
Zoe Balmas UNIROMA
Discussant – Massimo Musio Sale
Intermission for questions and discussion
11:00 – Coffee break
11:30 – Elections
Presentation of candidates and voting
13:00 – Closing of the proceedings
Custom Design
Given the traditional connotations of design linked to the concept of industrialization and mass production, it is increasingly evident how the disciplines related to it are rethinking fields of application and strategies in light of the ever more frequent intersections between the analog and digital worlds.
One of the consequences of such infiltrations is the development of user experience related to the customization of processes and products, a customization that involves humans as bodies, places seen as geographies, innovation introduced by new technologies and Industry 4.0.
At the base is the need to respond to a less standardized market focused on the needs and desires of the individual. This is why design seems increasingly oriented towards the design of ad hoc, tailor-made solutions, leaving ample room for the logic of custom made.
What we are essentially asking is whether we are moving from mass production to mass customization. The examples are evident and range from design for vulnerable users to glocal design (which includes self-production) to bespoke design (a flagship of Made in Italy).
In light of what has been presented, the theme of custom design proposed for the third National SID Conference is an opportunity to define tools, methods, and relationships capable of capturing nuances related to the concepts of specialization, personalization, and uniqueness able to reinterpret the lexicons of contemporaneity.
It is declined
– in relation to humans
– in relation to technologies
– in relation to the territory
It is a value that belongs to our tradition of conscious designers.
Online contributions
All members are invited to contribute by submitting their “tailored” contribution (max 300 characters) on the website, interpreting the concept of tailored design today. The contributions published on the website will be presented and discussed at the conference.
Contributions from the venues
Each venue is invited to select a maximum of 3 contributions to present at the Conference to offer an overview of the current scenario and integrate the work produced with microstories and research mapping. Contributions may cover topics and activities carried out by the venues, research, etc. Interventions of a maximum of 7 minutes are requested, preferably by young research fellows, PhD students, adjunct professors, and/or researchers. In total, about 30 contributions are expected, distributed across 5 thematic tables over the two days of work.
