Posterheroes 2025 “Seeds of Kindness: A Call to Design Empathy” is an international social communication competition promoted by the Cultural Association PLUG of Turin, now in its 14th edition and recognized internationally for its cultural and social impact in the field of design.
The competition values design as a critical practice and a catalyst for public reflection on social, environmental, and cultural issues. The 2025 edition invites designers, students, and creatives from around the world to reflect on the importance of cultivating relationships based on listening, care, and empathy, proposing an inclusive, accessible, and transformative language through the communicative potential of the poster.
Over the years, Posterheroes has involved more than 15,000 participants from over 110 countries, creating an international community that expresses itself through design with participatory and interdisciplinary methods. The project promotes exhibitions, publications, and creative activities in collaboration with universities, cultural organizations, and Italian and international institutions.

Organizer: Cultural Association PLUG
2025 Theme: Seeds of Kindness: A Call to Design Empathy
Deadline: August 31, 2025
Info: www.posterheroes.org